Clik here to view.
More Data on College Facebook Pages - Most Active and Engaging Colleges
The data in this post has been updated, as of November 16, 2010. Due to data limitations from the Facebook API, the original data pull had not been complete. We re-pulled the data for the 4-week period...
View ArticleClik here to view.
College Facebook Pages - Most Active / Most Engaging for December 2010
We continue to monitor hundreds of college Facebook pages, collecting data on each post for these pages. As part of our ongoing research, we're again releasing the most engaging and most active college...
View ArticleFree Webinar: Facebook in Admissions
Varsity Outreach will be hosting a free webinar for admissions professionals on Facebook. The webinar will take place on Thursday, February 17, at 2pm ET. During this half-hour webinar, we'll be...
View ArticleClik here to view.
Facebook's Page Upgrade
Yesterday, Facebook rolled out an upgrade to its Fan Page system. Some of you may have caught a glimpse of these upgrades already when a temporary bug allowed admins to see this new design a few months...
View ArticleClik here to view.
Hitting the Road: Find Us at These Conferences in 2011
We're gearing up for a busy spring and summer for 2011. We're going to be presenting and exhibiting at a number of conferences. We hope to put faces to names, meet and network with dynamic admissions...
View ArticleClik here to view.
Ranking of Most Engaging Facebook Pages: 4 Months of Data on 65,000+ Facebook...
We recently analyzed data on all the wall posts between January 1 and May 1, 2011, by Facebook Pages in our directory. This analysis covered more than 65,000 posts by these pages. We hope this provides...
View ArticleIs Google+ a Facebook Killer?
The tech world (and major news outlets) has been aflutter with newsregardingthelaunchofGoogle+, Google's latest attempt to chip away at Facebook's (and Twitter's) dominance in the social space. Some...
View ArticleClik here to view.
Most Engaging Facebook Pages: June 1 through August 31, 2011
As summer comes to a close, we figured it was about time to release another installment of our most engaging Facebook Pages.As before, we have grouped the pages in our directory into 4 categories for...
View Article#NACACTU: Come Out for a Tweetup at the NACAC Conference
Do you know what a hashtag is? Are you part of the higher ed twitterati?Come out and meet fellow tweeters in the admissions community for a #NACAC11 Tweetup.Location: Ernst Cafe Date: Thursday,...
View ArticleOur "Facebook and Admissions" White Paper is Out
We just released our Facebook and Admissions white paper. It contains the results from our 2nd annual survey into how colleges and universities are using Facebook in their recruitment and yield...
View ArticleClik here to view.
The Most Engaging College & University Facebook Posts & Pages - A Look Back...
We've been gathering data for over a year now on college and university Facebook Pages, specifically tracking the likes and comments that all the posts by these pages receive. These efforts help us...
View ArticleClik here to view.
On Facebook, Content Is Not King
In the web space, we hear the mantra "Content is king" a lot, urging us to provide our audiences with interesting / entertaining / useful / compelling content. Sure, that can be a useful roadmap to...
View ArticleClik here to view.
A Quick Look at the New Groups for Schools on Facebook
So there's been a lot of buzz about the new Groups for Schools feature that Facebook just announced yesterday. Many have dubbed it as Facebook's attempts to reconnect with its roots, the college...
View Article"Facebook in Admissions" Survey
Complete our SurveyVarsity Outreach is conducting our 3rd annual survey on the use of Facebook in Admissions. Our goal is to uncover developing trends on how schools are using Facebook to reach out to...
View ArticleClik here to view.
Perfect Is the Enemy of Authentic
When students interact with your school on social media, they expect a different experience than what they can get on your website. If they want to know your deadline dates or the average SAT scores of...
View Article"Facebook and Admissions" White Paper Released
The 3rd annual Facebook and Admissions white paper is now out! It contains data collected from 160 colleges and universities about how they use Facebook in their recruitment and yield efforts. It's...
View ArticleClik here to view.
The Facebook Opportunity Pyramid: A Framework for Thinking about the Facebook...
We just released our annual Facebook and Admissions white paper. We shared several recommendations in this white paper, but we wanted to highlight one of those recommendations in a blog post.The...
View ArticleClik here to view.
Most Engaging Facebook Pages and Posts of 2012... So Far
With school back in session at most colleges and universities, we figured it would be a good time to take a look at the most engaging pages and posts on Facebook again. We've analyzed all the posts...
View ArticleClik here to view.
A Look Back at 2012: A Four-Part Series on Our Research of College and...
We just completed our analysis of more than 600 college and university Facebook Pages. We crunched data for every post by these pages for the year 2012, which totaled more than 230,000 posts. We're...
View ArticleClik here to view.
Most Engaging College Facebook Pages of 2012
This is the first post in our 4-part series A Look Back at 2012.We wanted to highlight those colleges and universities that were the most successful at consistently engaging their fan bases on Facebook...
View Article
